Planning on a new website? Of course, you need a professional web designer, but how do you know which one is right for you? Even as you will find so many options these days, none of them are quite the same.
The easiest way is to check out your prospects’ own websites as well as those of their current and past clients. This will give you some hints as to the quality of work they can put in for you when you actually hire them. But that doesn’t mean you should stop right there. There’s so much more you need to know before hiring a web designer, such as the following:
Because industries differ in some many ways, you’d like a web designer that has great experience working with companies like yours. If the designer doesn’t meet that requirements, at least, they should demonstrate versatility by working with a wide variety of industries.
User Experience Principles
A good web design agency knows that user experience is at the core of every successful web design and will ensure you that they follow the principles of user-oriented design for your website. Be sure to ask your potential designer about their approach towards user experience and how this will affect your website’s design.
Content Management System
Most web designers use one or two CMS platforms for their projects. Plenty of them rely on open-source systems such as WordPress, while the rest create and use their own in-house CMS. In any case, it’s wise to ask your potential agency to discuss the pros and cons of each option you have so you can make the best choice.
Keep in mind that “web design companies” nowadays could be anything, from one person outsourcing various areas of the job to freelancers doing specific parts of the job until they come up with one product, or quite simply a one-man team.
For optimal communication and continuity, pick a real, tangible company composed of specialists who are used to working together, have decent longevity at the organization, and will be around from the beginning all throughout your continuing relationship as you make changes and updates to your site.
Actual Plan of Action
One of the most essential things to consider when deciding on a web designer whether they can give you a clear, point-by-point explanation of how they intend to go about your project. If your mind is still full of questions even after repeated meetings with you regarding this, don’t hesitate to find another prospect.
Digital Marketing Services
Lastly, unless you have your own internal digital marketers, it’s best to choose a designer that will also provide this as part of their services.